Assoc. for Women in Science

Winter 2015

AWIS Magazine covers topics important to women in science, technology, engineering, mathematics, and medicine fields. Topics include career advancement, work-life balance, the state of science and technology, women’s wellness, and AWIS’ political and

Issue link: http://magazine.awis.org/i/613158

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10 association for women in science | winter 2015 trendspotting By Amy Neale AWIS Director of Communications Where Recruiters and Job Seekers Meet O ur generation is fortunate to reap the rewards of com- panies that have invested in robust big data initiatives. Healthcare companies have not been shy about wanting to lead this movement and several companies have come for- ward with innovative ways to utilize data to optimize business processes, enhance discovery, and improve patient care. Optimism is in the air for job seekers with 60% of them feeling equally or more optimistic about their job opportunities. Even better, they feels it's become easier to find a job. Over the past few years statistics show that the number of people who say it's harder to find a job online has decreased by 43% since 2012. (Jobvite 2015 Job Seeker National Study) When searching for a job, many of us turn to the Internet to begin our search. The Adecco Global Social Recruiting Study 2014 shows that most job seekers and recruiters spend most of their time on job boards and company website, although social media is growing significantly in importance. Statistics may lean more toward job boards since they've been around since 1992 and social media didn't take a stronghold until the 2000s. But all you have to do is spend ten minutes or so online to realize that most people online live in the social media realm. Social Media Trends If you've decided to embrace the social media trend, the next question should be what platform will best fit your job hunt- ing needs. While more men than women tend to take their job search to the social media platforms, both genders agree that Facebook is the place to go. A Jobvite study shows that 67% of job seekers use Facebook. Twitter comes in second with 45% of job seekers using it and LinkedIn comes in at a close third with 40% of them using the professional network. But how do these social media platforms rank in popularity? Facebook is on top with 1.49 billion users, LinkedIn has 380 million and 316 people use Twitter. Going Mobile From job boards and company sites to social media plat- forms, mobile technology is on the rise in how candidates are now searching for jobs. According to LinkedIn's fourth annual Global Recruiting Trends report, only 20% of job seekers learned about jobs via mobile devices in 2013. That num- ber nearly doubled to 38% the following year. And 28% of employers have seen candidates apply using mobile technol- ogy in 2014, a 12% bump over 2013. While the mobile trend keeps rising, some companies are still catching up to the technology. A surprising 30% of their job postings are mobile optimized and only 34% have a mobile-friendly career site. While those numbers are up from 2013, it shows that about two-thirds of the companies surveyed are still behind the proverbial mobile technology eight ball. Job Seekers Go Social Candidate Mobile Job Seeking Behavior Social Global Companies Invest in Mobile Source: Jobvite

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